Our Story

Ali Primrose is the founder and creator behind Lyke Minded—a space where provisions, interiors, styling, graphics, and lifestyle intersect to offer inspiration in your own home every day. With a degree in visual communications and deep interest in all things curation and styling, Ali has turned her passions into a career.

Whether she is creating a bespoke tablescapes, cooking heirloom recipes, or styling a new magazine cover, Ali encourages others to live mindfully. Lyke Minded continues to grow and blossom every day into its truest form and purpose.

What stemmed from living mindfully, creating artful charcuterie boards, and having an adoration for California cuisine has led Ali Primrose to this—Lyke Minded. Lyke Minded is a community that has been built from the ground up, created to inspire others in their own home, whether that’s cooking a soulful recipe from the Lyke Minded Cookbook or serving an artful dinner in custom tableware. 

Ali’s love for cooking turned from a passion to a safe haven a few years back. Creating vibrant meals with her husband and furnishing plates with intention became a ritual. It didn’t matter if she was hosting for two or ten—she wanted aesthetically pleasing homestyle recipes that looked just as good, if not better, than a plate at a restaurant. It only felt right to turn Instagram content into something physical that would be treasured, gifted, and used as a resource for all...a cookbook. In addition to the Lyke Minded cookbook, she recently launched custom serveware that doubles as dinnerware.

From styling for Jenni Kayne, Light and Dwell, William Sonoma, etc. and creating one-of-a-kind branding for Olive Ateliers, wedding suites for Danielle Hausberg, and growing rapidly, Lyke Minded is a place for inspiration - .